Sweatpants

It starts with those tiny closed lids opening and staring wondrously, dependently and devotedly up at you. So begins the era of ‘Firsts’. From here, they come thick and fast: first giggles, first steps, first tantrum, tastes, smells and so much more, and all of it captured, recorded, shared, watched and rewatched. This is the time of bare feet, grass stains and uncontrollable laughter. Where a cardboard box is a spaceship, the only jobs are: astronaut, fireman, princess, superhero and ninja and where weekends are four days long. We make clothing for the era of ‘Firsts’. Tough enough for any playground, timeless enough for any siblings and iconic enough to wear at any ‘First’.